By: Rebecca Rose, InClover founder and product developer

This time of year brings dry, itchy skin for our four-legged family members. Combine this with the hectic season, and we are pining for an effective yet easy way to make them more comfortable. Now, help is here in the form of a tasty soft chew called Glow. After more than three years of research, Glow is the first complete solution for skin and coat. Let me take you through my thought process in developing Glow and the four important steps to a comfortable dog and shiny coat…

I started the search for a more effective and easy-to-give skin and coat supplement with the green, sometimes slimy, microscopic plants in the ocean called algae. Algae are the source of omega-3 fatty acids. You may think of adding a squirt of fish oil as the answer to dry skin problems, but it is actually the algae that the fish eat that are the source of the beneficial omega-3s. Depending on the temperatures of the water fished, the contamination levels in the water and the type of fish, the quality of the omega-3 in fish oil varies greatly. The algae, on the other hand, make a very high quality form of omega-3 fatty acid called DHA. DHA is the longest chain omega-3, so it is the form that is easiest for the body to put to use. The algae used for Glow are grown in clean, stainless steel kettles and harvested at just the right time for their pure, consistent DHA content.

We know that even the most pure DHA omega-3s do not get to the root of your dog’s discomfort: itching. For that, we turned to biotin and zinc.  These powerful ingredients add the critical repair step necessary for a sleek and comfortable dog. Electron microscopy of skin cells and hair follicles demonstrate the importance of nourishing the body from the inside out.

The last key ingredient in Glow is the whole fresh egg, shell and all. Egg is called nature’s perfect protein for good reason. Egg provides whole food nourishment with 13 natural vitamins and minerals. Egg also gives Glow the great taste that dogs crave.

With Glow, you can give the four key steps of perfect skin and coat nourishment in one tasty soft chew:

  1. Omega-3 Fatty Acids
  2. Biotin
  3. Zinc
  4. Whole Fresh Egg.

Glow soft chews are the easy way to get your dog soft, shiny and comfortable like a show dog.