In 1999, In Clover’s Connectin became the first joint support product proven to show significant improvements in mobility in an average of 15 days as evidenced by gold-standard clinical trials. Independent veterinarians from an international leader in veterinary research conducted an eight-week, double-blind, placebo-controlled study that included nearly 50 pets, age 6 months to 19 years. State-of-the-art force-plate analysis measured how much weight the animals could bear on each limb. Stride length and reactions to palpation were also monitored. In an average of just over two weeks, dogs showed statistically significant improvements in affected joints, and – surprisingly – showed better use of joints unidentified as problematic, which illustrates Connectin’s proactive joint protection capabilities.

In the last several years, hoards of supplements and supplement-like products have saturated the market making claims about being clinically tested. Further investigation revealed many companies were “testing” their products by providing free samples to customers and compiling surveys. Other “trials” included small populations — sometimes as small as a single pet.

In an effort to curb customer confusion and raise accountability for pet supplement companies, in 2014, the FDA announced that all products claiming to be “clinically tested” must conduct double-blind, placebo-controlled studies like the studies conducted in 1999 for Connectin.

Hot on the heels of this announcement, Petco publicized in early 2015 that it would not sell any pet supplements that did not display the National Animal Supplement Council’s (NASC) Quality Seal. The NASC is a non-profit industry group dedicated to protecting and enhancing the health of companion animals throughout the United States. NASC conducts audits of companies’ manufacturing processes and pulls finished goods from shelves for purity and quality testing. To earn the NASC Quality Seal, a manufacturer must pass these rigorous audits and adhere to adverse event reporting. The Seal is a way for consumers to know that when they buy a product, they buy from a reputable company committed to best practices and product safety.

In Clover was among the first three companies to earn the NASC Quality Seal in 2005. The company’s founder and product is also an active board member for the NASC, demonstrating a commitment to elevating the entire pet supplement industry.

To learn more about In Clover’s dedication to going above and beyond regulations and their full line of scientifically formulated natural pet supplements visit their website at inclover.com.